How To Unlock The LinkedIn Code To Attract More Business
If you are not using LinkedIn as a marketing platform you are leaving money on the table!
Here are some interesting facts about LinkedIn:
Lead generation and sales are created through what is called “Social Selling.” Social selling refers to finding and connecting with potential prospects via social media, and basically building relationships with potential prospects.
LinkedIn is a goldmine of opportunity for B2B companies, professionals, and sales people. When used properly there is an endless opportunity to generate more leads, prospects and clients. There are spoken and unspoken rules of best practices and etiquette that you must follow if you want to use this platform successfully.
To unlock the LinkedIn CODE and attract more business follow these simple principles:
LISTEN– Listen to the language that your ideal clients use to describe their challenges and problems. This is the language you want to use in your profile and the messages you send.
INVEST– Invest the time to complete your LinkedIn Profile. A fully completed and optimized profile will set you apart from you competitors.
NEEDS– Your profile, especially your headline and summary section, must speak to the needs of your ideal client; ensure it is client-focused.
KEYWORDS– Make sure that you have used your keywords throughout your profile to ensure you show up at the top of LinkedIn search results.
ENHANCE– Visually enhance your profile by adding multi-media, such as videos, SlideShare presentations, and PDF documents.
DEVELOP– Develop your LinkedIn lead generation campaign by creating a daily checklist and relationship-building messages you can put on autopilot.
INITIATE– Initiate new relationships and dialogue by personalizing all of your messages, replies, and connection requests.
NURTURE– Take the time to nurture your relationships on LinkedIn by creating a series of value-based messages.
CONNECT– Make an effort to regularly build your network and connect with new prospects and strategic partners. Your ability to find prospects or be found by those same prospects is limited to the size of your network.
OFFLINE– To move your relationship to the next level with a connection, you must move it off-line. Send a personal message and invite to connect via phone, Zoom, or email.
DEDICATE– Dedicate at least thirty minutes a day to your LinkedIn campaign for the best results and you will see a dramatic increase in new leads, prospects, and clients.
ETIQUETTE– Always make sure that you are following good LinkedIn etiquette and best practices.
To learn more about how to use LinkedIn effectively for business go to: http://TheLinkedInCode.com
To your success,
David C Figueroa- Success Coach
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